1. ‘1$ vs 100,000,000$ car’

2. ‘Sneaking into celebrity pools’

3. ‘I challenged Mike Tyson to a 1v1 Boxing Match’

4. ‘Sidemen 100,000$ Mystery Box Challenge’

These are the videos that dominate our YouTube home feed. As an aspiring content creator, it's difficult to look at this and not say:

But I have 3 examples to show you that will make you believe that no matter who you are, where you live, what you do, or how you look, you will find a tribe on the internet as a creator that can change your life.

But first, if you are a aspiring creator who is starting to create content. This is place where you will find free resources, insights and hacks weekly to help you achieve your dreams and build a better life. If that sound appealing to you then please…

Example #3 - London Hustle

London Hustle is a channel that documents the life of a delivery driver in London. They typically deliver orders for Uber Eats and Deliveroo, which can pay between £7 and £20, according to a survey by Indeed.

The job, as you might have guessed, involves picking up orders for people and delivering them to their intended recipients. It might sound pretty boring, but London Hustle manages to make it interesting. How does he capture and hold the audience's attention?

He intrigues the viewer by keeping them guessing about the contents of each order. He often expresses hope that the order won't be too heavy or too large, which builds anticipation in the viewer's mind and keeps them engaged to see what he'll pick up next.

Additionally, he creates intrigue around the delivery process itself – where he will deliver the order and how he will do it. At this point, you begin to develop a fondness for this guy because he engages with you, and the visuals he presents consist of high-quality footage of his bike in motion, making you feel like you're traveling on the beautiful roads of the London.

This captivating journey genuinely piques your interest in the character's experience. You'll find yourself rooting for him to reach his final destination on time, and suddenly, traffic jams, red lights, and all other obstacles become significant challenges for him. As he successfully overcomes these hurdles and reaches his destination, a sense of victory and excitement washes over the audience, whether it's in short-form or long-form content, and we all cheer for him.

Example #2 - Aamir Hussain

Aamir Hussain is a content creator who documents his life as a security guard and documents his struggles. He creates daily vlogs about his life, his job, his workouts which used to be done with a a makeshift barbell with buckets of water and a large stick.

Why does Aamir's content connect with people? It's because it's real. Social media often bombards us with flashy images of wealth, luxury, and extravagance, making us tired of it. We start craving content that's down-to-earth, showing the everyday parts of life and making us feel thankful instead of jealous and insecure.

Aamir is great at this. Even though he's a security guard, he never stops trying to make his life better. His determination and excitement make his viewers happy. They also learn to appreciate their own lives and can’t stop themselves from commenting these things :

Example #1 - Ankit Baiyanpuria

Ankit Baiyanpuria comes from a poor family in India. Both of his parents work as daily wage laborers. In his youth, Ankit dreamt of becoming a wrestler for India, but in 2022, he had to change his plans after being diagnosed with a dislocated shoulder.

He began sharing his fitness journey on Instagram and YouTube. In 2023, he took up the '75 Hard Challenge.' This challenge, originally started by US author-entrepreneur Andy Frisella in 2020, involves following a strict carb-free diet, doing two 45-minute workouts, drinking a gallon of water, and avoiding cheat meals and alcohol.

During his journey, Ankit gained 5.2 million followers on Instagram and 1 million subscribers on YouTube. How did he do it?

Our minds often connect certain images with the words we see on the internet. For example, when you think of fitness, you might picture well-paid athletes, high-end gyms with expensive equipment, and exclusive diets.

Ankit broke these stereotypes by showcasing traditional workouts like 'sapate' (wrestling burpees), rope climbing, squats, push-ups, and more. He focused on nutritious but not necessarily 'Instagram-worthy' food. He shared his authentic life without worrying about judgment from the online world.

In return, he sparked a trend of documenting real and unfiltered life. This movement is now followed by thousands of creators and watched by millions of people.

That's it for this week; we'll be here again next week. Until then, keep creating.